Parents across England are being advised to continue to reinforce the importance of road safety to their children following the release of new Department for Transport figures.

The latest statistics show that 2,402 children were killed or seriously injured on England's roads in 2008, compared to 2,671 in 2007. The figures have prompted child safety expert Clippasafe to call for continued preventative measures.

"It's good to see that the number is going down," commented Roger Cheetham, managing director of Clippasafe. "However, even one injury is too many, so continual awareness of road safety is needed to help protect children."

These figures follow a recent report from the National Audit Office, which ranked Britain as the 8th worst developed nation for child casualties, yet only 14th worst for adults.

"Compared to adults, children are less cautious of traffic and more difficult for drivers to see," added Roger. "This inevitably puts them at a much higher risk.

"Something as simple as looking both ways before crossing the road can save a child's life. The best way to protect children from traffic is to ensure that they learn and observe basic road safety rules, from as early an age as possible - and the best possible teachers are their parents."

Clippasafe's Twitter feed provides daily tips and advice for parents on how best to keep their children safe on the road, and in other areas of everyday life. Keep yourself informed by following www.twitter.com/clippasafe.